For the first time the European Route of Historic Theatres had its own stand at an important tourism fair: the RDA in Cologne (Germany). The RDA is Europe's biggest fair for coach tour operators. It took place from 29 to 31 July.
We had three busy days, informing tour operators and journalists at our own stand as well as systematically visiting exhibitors at their stands, which turned out to be very successful. We met tour operators from all countries where our Routes are already open: Germany, Austria, Czech Republic, Italy, the Adriatic, the Nordic and the Channel countries. All in all we spoke to about 80 tour operators,
incoming agencies, tourist organisations and journalists who were interested in the European Routeof Historic Theatres.
The big cultural tour operator Gebeco, which is part of the TUI group, was very inspired by the European Route. Each year they have a special thematic catalogue with world wide offers. This year it is "Philosophy and Life", next year it is "Fairy Tales and Myths". The representative will discuss the idea of a thematic year about "Historic Theatres" with the decision taking people in his company. Let's cross our fingers!
The RDA was accompanied by a forum, basically lectures for travel agencies. Carsten Jung also used the opportunity to give a presentation on the European Route.